Myntras online shopping platform Myntras customers can now shop on its platform using a smartphone app.
The app, available in the U.S., U.K., Canada and the Netherlands, enables users to checkout online and pick up their orders directly from Myntral.
It is also the only online retailer with a dedicated app store.
In an interview with The Verge, Myntrac’s founder, Alexander Zakharchenko, said the platform has been designed to give customers more control over the way they shop online.
“In the last few years, shopping online has become much more complicated,” Zakhcaly said.
“You can now buy with a debit card, or with credit cards, or you can use a third-party app, like PayPal, to pay for your products online.”
The app’s first iteration is currently available in five European countries, but Zakhalenko said that it’s working to expand the platform to the U, U.A.E., Australia, New Zealand and South Africa.
“We plan to launch it in Singapore as well,” Zakalenko added.
“There are other countries where it’s not very popular.”
The Myntrl platform is also compatible with more than 10 million apps across multiple platforms.
The Mytron platform is more of a social app.
It’s not as customizable as a platform like Shopify or Zabbys and its only available in some countries, including Russia, Brazil and Argentina.
However, it’s also one of the most popular online shopping apps.
Its users can buy from a wide variety of retailers including Amazon, eBay, Wal-Mart, Target and more.
The platform has partnered with leading ecommerce companies like Walmart, Walgreens, and Kohl’s to offer more merchants a way to accept payment via mobile.
While it’s currently limited to some countries and only in Europe, Zakhlenko said he’s looking to expand to other regions.
“It’s important to us to get more merchants to accept payments with mobile.
We have been working on that for quite some time,” Zkhaly said, noting that the Myntron platform has recently received $1 million in funding from Google Ventures.
“Mobile payment has become so ubiquitous and so convenient.
It has to be a great platform for our users to shop with.”