The online furniture and home decor retailer ross has announced that it will no longer sell online furniture, online furniture accessories and online furniture products.
The retailer will now focus on online furniture as it tries to attract customers online.
The move comes after the retailer said it has lost £15 million (€18.7 million) in the first half of the year.
“In a year of great growth, we have seen a significant impact on our business and it has become increasingly difficult to sell online in 2017,” a ross spokesperson said in a statement.
“We’ve made great strides in our strategy and the retail landscape is changing rapidly, so we’re now focused on bringing our products to market in the years ahead.”
The move is part of a wider strategy to broaden the retailer’s range of products online.
It also means that the company will now sell its products in Ireland, Germany, the Netherlands and France.
Rowntree has previously announced plans to close some of its online retail outlets in the UK, including its flagship outlet in the city of Birmingham.
The company previously said that it would close all its online stores by the end of 2019.